Revenue Management


In its broad sense, Revenue Management focuses on understanding buying behaviours of customers and making price and product availability adjustments to achieve significant revenue gains.

Selling the right product to the right customer at the right time for the right price, thereby maximising revenue from a company’s products driving bottom-line increases through top-line improvements.

For instance, different segments demand different prices. To maximise ‘Total Revenue’ and stay competitive, prices must vary to meet price sensitivity of each market segment.

“Growth is re-emerging strongly on our clients’ agenda.”

Tools such as Customer Relationship Management, Growth Creation, Sales Channel Analysis will maximise revenue by understanding consumer desires and value-driven trade-offs at the micro market level; the ability to predict consumer behavior under particular circumstances of place and time; the optimisation of response time against consumer behaviour to maximise revenue; and a dynamic revaluation of revenue opportunities in the context of the rapidly changing marketplace.


What are some of the challenges organisations face today? Growth is re-emerging strongly on our clients’ agenda.

Issues clients are faced include (a) How important is growth to value creation? (b) What beliefs inhibit growth? (c) What are the types of growth vectors to consider? (d) How do we diagnose these elements, assess growth ‘gaps’ in order to achieve and sustain value-creating growth and revenue maximisation?

We have assisted companies in resolving issues such as those. Example varies from:

  • Mapping Market Revenue Potential against Specific Industries and Products / Services;
  • Performing Growth Diagnostic;
  • Reducing the Revenue Turn On Cycle Days (from Sale to P/L).

In each case we quantified our findings in dollars term and provided the road map to achieve the intended Revenue growth.

Please contact us to discuss your requirements.


Previous articleBvW Global – Workshops & Business Speaker
Next articleCollaborative Project Governance Framework


Please enter your comment!
Please enter your name here